As of September 2019, Epic Online games had signed up 105 exclusives for the Epic Game titles Store, amounting to a whole of just over $1 billion invested securing them. That’s according to files launched as aspect of the ongoing Epic vs. Apple trial, which is unearthing some pretty interesting small business dealings in truth.
In its October 2019 ‘Review of Overall performance and Strategy’ document (hosted below as a .pdf), it is reiterated that Epic put in $444 million on its 2019 distinctive launches: we previously understood that. But it also confirms that $542 million was put in on 2019 launch exclusives, while—as of September 2019—it experienced now put in $52 million securing four exclusives for 2021. Naturally, that range will have amplified given that.
It is hardly breaking information that Epic Online games is throwing a heck of a great deal of income at its Personal computer storefront, but $1 billion on exclusive launches—most of them timed, as they usually arrive to Steam immediately after 12 months—is a startling amount. Significantly much more startling than the $11 million it expended among December 2018 and September 2019 on its free video games offerings, which appears to be rather miniscule supplied how many new account indication-ups it cultivated.
The exclusives will possible carry on, too. According to Epic’s “Aggressive Pursuit Model”—that is, the product they’ll observe if items are likely well—it’ll aim for 52 exclusives in 2021, 36 in 2022, 34 in 2023 and 34 in 2024. Provided that Epic explained to us previously this year that it is doubling down on distinctive launches, it appears to be like like they are pursuing that design.