Seraphina London Is The Costume Brand name All Above Instagram This Summer months

Right after residing in loungewear for the earlier 12 months, the prospect of dressing myself is an scary one particular, which is why I’m solely stocking up on floral midi attire.

I retain that a billowing floral midi gown is a single of the most timeless items you can increase to your wardrobe. The most effective aspect? It requires tiny to no styling – just offset it with the footwear and handbag of your option and you happen to be great to go.

Rixo did the rounds again in 2019 and Zara usually serves up a cult collection of floral dresses for summer but if you are seeking for a thing a very little far more (whispers) exceptional, allow for me to introduce you to Seraphina.

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I’ve been recognizing some of my favourite influencers in Seraphina attire considering the fact that coming out of lockdown and I am persuaded it can be going to be the go-to brand for wedding time 2021. The Summer time Collection is inspired by the Amalfi Coast with its azure blue seas, pastel coloured residences, scallop formed shop awnings, off-set with refreshing zingy yellow lemons and good white bourganvillea. In addition, every piece is created from the finest quality-milled materials, ethically crafted in-residence by the brand’s crew in Delhi. It can be slow fashion created to past.

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The manufacturer alone was born out of founder Fiona Hodges’ recollections of her childhood on her father’s tea plantation in Darjeeling. Fiona labored for Vogue in London and Sydney, but in her 30s observed herself again in India, this time in Delhi, which is in which she dreamt up the idea for her brand. “I acquired some cloth in the industry and uncovered a 1-person-band to make up a kaftan,” she claims. “He took my cloth up to his roof terrace exactly where he sat with a simple sewing device and sights of the city. He built my strategy become a actuality. The joy of observing fabric transform into garments and overseeing that system, gave me this sort of a thrill. I guess I’ve been hooked on the magic ever considering that.”


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“Seraphina gives a curated selection of timeless and aware clothing, all crafted from the very best normal fabrics India has to present – this kind of as linens, cottons and silks,” explains Fiona. The prints are all made in home and the model is pretty focussed on its extremely quick offer chain: the sample cutters, stitchers and tailors get the job done in the same put, so each individual facet of each individual piece is community and accountable. The manufacturer only takes advantage of accredited natural and organic cotton which has been sustainably sourced in India. The attire are not tremendous cheap (costing all around £245 every single) but they’re intended to previous so could be a great financial commitment.

“Seraphina is started on a potent bedrock of slow vogue,” she adds. “We imagine in shopping for fewer and getting superior. Our outfits are intended to last and to see you as a result of yr just after year. Even though we are motivated by what we see on the catwalks and in publications, we are never ever dictated to by manner: our clothing is made to glimpse as magnificent in five year’s time as it does now.”

Stylish and sustainable? We can see why the model is a manner favourite.

Amelia J. Bell

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