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I am a little bit of a beauty nerd. I like the science of cosmetics — mastering about substances, discovering innovations, being familiar with how diverse products are built — but even I was given pause when I heard about a new magnetized mascara that was hitting the industry. I instantly wanted to know: how does it work? Just what component of it is magnetized? What does it do for your lashes?

Advantage Cosmetics, the manufacturer powering a multitude of mascaras you by now know and appreciate, is responsible for this newest product improvement. Aptly named They are Genuine! Magnet Mascara ($27), the impressive method boasts serious lengthening abilities many thanks to a magnetically billed main in the brush and a magnetic mineral-enriched formulation. In essence, the magnetic brush appeals to and pulls the magnetic formulation up the length of your eyelashes and then extends it earlier your natural lash to make them for a longer period. The core in the brush is also great for buying up the great volume of merchandise, which retains your lashes from getting clumpy and weighed down with surplus method, whilst the zig-zagged bristles evenly distribute the jet-black pigment onto your lashes.

To really show just how very well the Profit Cosmetics They are Authentic! Magnet Mascara ($27) is effective, I took a just before photo, a picture with the mascara on only one particular eye, and an following picture with the product on the two eyes, and the visuals converse for on their own. My lashes are a great duration sans mascara, but they lack volume or that oomph that would make them truly stand out. With this item, I could quickly inform a change. What I like most about the system is that you can layer it on with two, a few, or even 4 coats and it is not going to begin to clump collectively for the reason that it isn’t really soaked. This means you can continue to keep developing the duration without the need of stressing about having it as well far.

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Just after donning the mascara for a entire day of do the job, plus a exercise session, I can confirm it life up to its water-resistant statements. I only noticed the faintest of smudging at the outer corner of my lower lash line, which is fairly standard for me (I smile with my eyes, a good deal) but zero of the flakiness that normally comes with lengthening mascaras.

The know-how by yourself in this mascara baffles me but the final results are absolutely nothing shorter of incredible. To check out it for oneself, the Reward Cosmetics They’re Actual! Magnet Mascara ($27) is available at and Sephora.


Impression Resource: POPSUGAR Images / Jessica Harrington

They're Real! Magnet Mascara

They’re Real! Magnet Mascara

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