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SAN DIEGO–(Business WIRE)–
Bumble Bee Seafoods has been identified by’s yearly “Best Of” Awards for the daring and fresh re-style of the brand’s legendary tuna cans, pouches and snack kits. Each individual year, NOSH’s annual “Best Of” Awards are presented to honor the organizations, brand names, individuals, merchandise, concepts and trends that are shaping the meals market.

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Bumble Bee Seafoods Awarded by for Best New Packaging Re-Design of 2020 (Photo: Business Wire)

Bumble Bee Seafoods Awarded by for Most effective New Packaging Re-Design and style of 2020 (Image: Company Wire)

“Our new deal style and design is seriously a reflection of what our shoppers told us they required,” defined Amanda Baiada, Director of Built-in Marketing at Bumble Bee. “Consumers asked for packaging that would make it less complicated for them to store with an emphasis on messages about taste and wellbeing and wellness advantages.”

The package re-design and style was developed by San Diego’s Bex Brands. Bumble Bee and Bex Models started perform on the re-style in June 2019 with a collection of client target teams. The new design and style characteristics the slogan “Bee Properly for Life” as a nod to the brand’s re-imagined well being and wellness positioning and to the shiny foreseeable future of the company. The new package began to debut on grocery shop shelves in April 2020.

“With the new style and design, we aimed to honor the heritage of what Bumble Bee has stood for, but also consider how the enterprise is growing and innovating,” stated Becky Nelson Dahl, Companion at Bex Brand names. “Bumble Bee wanted to refresh and modernize the offer to make the solution pop on the cabinets.”

The new package deal design is element of a collection of strategic investments that the 120-calendar year-old seafood corporation has made this calendar year on a daring journey of brand name transformation. About the summer months, Bumble Bee showcased the new design in a ground-breaking new tv and electronic marketing marketing campaign recognised as “Of course! Bumble Bee!,” the 1st big promoting campaign for the manufacturer in decades. The campaign facilities on touting tuna’s numerous gains and inquiring people rethink the ways they usually used Bumble Bee’s merchandise.

The award follows on the heels of Bumble Bee’s appointment as a “2020 Top rated Office” by the San Diego Union-Tribune, for the 2nd consecutive calendar year.


The Bumble Bee Seafood Corporation is passionately pursuing its goal of feeding people’s life by the electrical power of the ocean. The iconic 120-yr-outdated fishing business continually aims to produce delicious, healthier and cost-effective food stuff to shoppers when doing work tricky to locate new methods to secure the ocean and individuals that count on it. Bumble Bee is firmly anchored in a commitment to hook up the entire world to the ocean by re-defining sourcing, making and making the most of items from and encouraged by the ocean.

Bumble Bee’s whole line of seafood and specialty protein goods are promoted in the U.S., Canada and around 50 marketplaces globally under top makes which includes Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, Wild Selections® and Beach Cliff®. For extra facts about the corporation, pay a visit to For solution data, take a look at

Liz Conant


[email protected]


Source: Bumble Bee Seafood Business