Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 per cent. Thus, media training is a must to handle the Indian limelight.
Surprisingly, Indians trust local newspapers, television, and radio more than news websites and blogs. So the pressure is on for Indian reporters to produce engaging news stories every hour.
The Most Prominent Newspapers Of India
In most of the Indian households, the day starts with a morning cup of tea, along with a newspaper. They are an integral part of the lives of Indians.
In a survey of Indian newspapers, the Hindustan Times (www.hindustantimes.com), published from Delhi, came up as the largest circulated single edition daily with 1,175,339 copies followed by the Ananda Bazar Patrika, published from Kolkata with 1,130,167 copies. The Times of India, published from New Delhi and printed at New Delhi and Sahibabad came third with 1,102,772 copies. The Times of India, the most read English daily in India (www.timesofindia.com), having eight editions with a combined circulation of 2,771,669 copies, came first among multi-edition dailies.
The Dainik Jagran (www.jagran.com) in Hindi having 15 editions, claiming a combined circulation of 2,483,432 copies stood second. Dainik Bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined circulation of 1,901,384 copies, occupied the third position. The Economic Times, Financial Daily (www.economictimes.com) sells 400,000 copies. The Economic Times is the most preferred daily reaches by the business population.
India’s Most Influential Magazines
Business Standard (www.business-standard.com), Business World (www.businessworld.in), and India Today (www.indiatoday.com) have a strong grip over the Indian audience. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s views on current issues.
The Most Popular TV Shows Of India
Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Then comes DD TV, followed by Sun TV, Star news, NDTV, AIR, Zee news, and BBC.
The Indian media has captured the interest of Indian audiences by its various TV shows featuring famous personalities from diversified fields, shows on lifestyle, and other entertainment topics, including serious shows airing people’s views, problems, and controversies. Shows like the Big Fight, Seedhi Baat, Special Correspondent, National Reporter, and others have rocked the newsrooms of India. The latest rage is crime shows and those discussing the law and order problems of cities.
A majority of the Indian people trusts the media seeing them as credible news providers, believing that the media brings them closer to the freedom of speech and their own culture. They feel that they can voice their opinions through the media. However, many viewers find a substantial amount of western influence in Indian media.
Indian media has reached the pinnacle of performance and will continue to reach new heights. Hence, it becomes all the more important for you to take media training and develop a healthy relation with the Indian media.