S&P Global Mobility Launches Certified Polk Data Partner Program; Announces First Agencies Participating


S&P Global Mobility has launched its Certified Polk Data
Partner program, recognizing preferred marketing partners that
successfully leverage
Polk Automotive Solutions products across a high volume of
advertising campaigns for large auto dealer groups.

The first three data marketers to be named into the partner
program are CF Search Marketing, Drive Auto and Octane Marketing.
These three agencies have demonstrated great proficiency in
activating data-driven audience strategies leveraging the Polk
Automotive Solutions product suite. The combination of their
experience with exclusive training, only available to partners,
deepens this connection, resulting in a more robust partnership
with S&P Global Mobility. The partrnership program futher
allows first access to new audience segments, product updates and
marketing channels, which will enable implementation into client
campaigns more confidently and more quickly.

“S&P Global Mobility is excited to announce the Certified
Polk Data Partner program and thrilled to have CF Search Marketing,
Drive Auto and Octane Marketing join as our first certified
partners,” said Scott Hedges, head of automotive retail, Polk
Automotive Solutions by S&P Global Mobility. “Our goal with
this program is to help our partners improve campaign performance
and increase sales for their clients as a result.”

About the Certified Polk Data Partner

The Certified Polk Data Partner Program from S&P Global
Mobility is a data marketer program designed to help preferred
partners with tools, resources, and training to achieve even
greater success and help grow revenue. Partners can maximize their
results with Polk Automotive Solutions products and market their
certified partnership status. To be considered for the program,
agencies can reach out to their S&P Global Mobility account
representative or send an inquiry to [email protected].

Posted 19 July 2022 by Joe Kyriakoza, Vice President and General Manager, Polk Automotive Solutions, S&P Global Mobility

This article was published by S&P Global Mobility and not by S&P Global Ratings, which is a separately managed division of S&P Global.


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