Vera Wang Launches an Affordable Bridal Brand name With Pronovias

Fantastic news for manner-loving brides: You can now get married in a Vera Wang marriage ceremony costume for fewer than $2,000. 

The legendary designer is teaming up with Pronovias to start a new bridal manufacturer, and we couldn’t be far more energized. The Vera Wang Bride collection will attribute Wang’s beloved styles at a additional economical price tag with the aim of producing the gowns accessible to a broader viewers. The assortment, launching in October 2021, will aspect 60 bridal gowns and 60 special situation attire readily available for charges ranging from $1,600 to $4,000. Despite the reduced price tag, Wang says her signature aesthetic will continue to be existing in all of the designs.

 “My intention was to make absolutely sure that particular Vera Wang design codes were identifiable,” mentioned the designer. “I preferred to maintain creativity as the undisputed pillar of our brand name, with no sacrificing this new prospect to access additional brides.”

Wang has been a go-to designer for superstars for decades—especially when it comes to their wedding ceremony days. Alicia Keys, Victoria Beckham, and Mariah Carey all wore beautiful Wang creations for their weddings. And for Chrissy Teigen’s 2013 nuptials to John Legend, Wang built not one but a few personalized appears to be for the bride. 

This new partnership, having said that, will make her models obtainable to a broader audience, and allow for a lot more brides to walk down the aisle in the dress of their dreams.


“Pronovias Group is one particular of the most respected and successful bridal providers in the entire world with a big intercontinental achieve,” reported Wang. “But the most important value we seem for in a enterprise when signing a licensing agreement is the skill to build a great product. Product is king it is exactly where it all begins. Pronovias Group understands this.”

Vera Wang Bridal

Vera Wang Bridal

This is the third main collaboration Pronovias has announced this yr. Last thirty day period, the brand shared it was joining forces with Marchesa to debut a new “present day-day couture selection.” Previously this year, Ashley Graham intended a line of dimensions-inclusive robes for the Barcelona-dependent manufacturer. 

“It has been so incredibly fulfilling to do the job with Vera and her workforce, there is a genuine determination from both sides toward the new Vera Wang Bride brand name,” explained Amandine Ohayon, CEO of the Pronovias Group. “Vera´s exclusive signature and legendary designs, together with our vast abilities on sourcing substantial-high-quality supplies and specialized qualities, is primary to a exceptional assortment that we are really very pleased to offer you to manner-loving brides globally.”


The Vera Wang Bride selection will be accessible in Pronovias shops and picked wholesalers throughout the world starting off in Oct 2021.

Amelia J. Bell

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