Danone currently (30 June) unveiled an ‘unprecedented study’ looking at shifting attitudes to foodstuff.

The ‘Food Revolution Barometer’ was produced in collaboration with Bloom – a start out-up that has designed proprietary social media data assortment and examination know-how – and ‘change agency’ Futerra.

Tracking conversations about foodstuff and drinks on English-talking social media platforms considering the fact that 2018, the Barometer’s journey begins in advance of the onset of the world-wide coronavirus crisis. People’s romance with food stuff shifted, ‘sometimes wildly’, throughout the pandemic and the report charts the evolution of our link to food stuff, equally at an individual and systemic degree.

So, what macrotrends have been identified and how will they effects Danone?

Nigyar Makhmudova, Chief Expansion Officer at the French dairy giant, observed a fundamental change is the way men and women believe about both of those private and planetary overall health.

“What people today imply by wellness is distinct coming out of the pandemic. Ahead of, the emphasis was on physical overall health. Now, much more [focus is placed] on mental wellbeing. Physical and mental overall health are intertwined, and we require to serve both dimensions,”​ she informed us.

“Understandings of the environmental price [of food production] are also shifting. Beforehand it was about packaging. Now it is a lot more about regenerative agriculture, replenishing organic resources with the way we harvest and deliver solutions.”

Foods for body and mind

GettyImages-nastco gut health healthy

The connection among the microbiome and other health advantages will play an crucial job for Danone’s potential innovation / Pic: GettyImages-nastco

A mounting inclination to see ‘food as medicine’ is routinely cited as an upshot of the pandemic. In accordance to the Foodstuff Revolution Barometer, at any time-far more knowledgeable customers are also increasingly discouraged at a deficiency of ‘credible and trustworthy information’.